For nearly a year and till now after my departure from Wayanad I've been in central Kerala most of the time. The relationship between me and the organization I was attached to while in Wayanad began to scale to deeper understandings. And assignments.
Amrita Institutions and in general the organization that carries this name is not any more strange to people everywhere. Spirituality apart, the organization has made its mark in serving humanity addressing its various pain points as well as places where help should reach fast.
In times of climactic and seismic disasters, where famine stared at communities, when violence marred the landscape, this organization has flown men, medicine and yes, money where these were needed most.
Ever to take heed of the trends of the times, this group has entered into a wide range of activities; healthcare, super-specialty medicare, medical education, industrial education, education in engineering disciplines, applied sciences and technologies for instance.
My involvement in the public relations an marketing wings of the organization has finally landed me with equally challenging assignments of the web enabled aspects of the organization's endeavors.
In general the association makes me get closer and keener to the basic subtler facts of life quite the opposite of what the general multitudes are biased to believe. That it is a fact that we worship God while we serve the needy. The earlier one gets adequately sophisticated about the differentiation (read transition) between the ultra gross and the super subtle the less cumbersome life will turn to be. The earlier one learns o jettison most of the mental garbage we have accustomed to accrue the earlier will be the discovery of the truthful and wholesomeness of this enterprise called Life.
In the course of the journey the association came to the organizing of an e-commerce venture. This one is different. The sourcing of merchandise as well as the management of the proceeds are not strictly profit oriented. Subsistive in nature, most of the operatives in the venture exist for the spiritual thrill of it. The articles of merchandise come directly from the artisans and craftsmen who were India's pride centuries ago. The proceeds after the sales cycle are channeled back to them to prop up a cottage industries culture and all its surrounding benefits.
If you feel moved with the narrative go shop at Amrita Store!
Welcome to my blog. We discuss ways and means to maintain Wayanad in her pristine condition. At the same time ready the place to adapt to the changing times. Responsible tourism, ecology, the ancillary opportunities, Cleanliness, business options - are some of the topics that may appear on this page.